Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain.
Jafar ChaabOzgun Caliskan-DemiragPublished in: RAIRO Oper. Res. (2022)
Keyphrases
- supply chain
- pricing strategies
- cooperative
- dual channel
- inventory control
- revenue management
- supply chain management
- revenue sharing
- customer demand
- network effects
- uncertain demand
- pricing schemes
- market demand
- dynamic pricing
- quantity discount
- lead time
- service level
- product life cycle
- periodic review
- decision making
- inventory management
- online shopping
- inventory policy
- shopping behavior
- single product
- replenishment policy
- product information
- pricing mechanism
- bullwhip effect
- pricing model
- inventory holding
- information goods
- operating costs
- supplier selection
- information sharing
- state space
- planning horizon