Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think.
Jun PangLingyun QiuPublished in: Int. J. Electron. Commer. (2016)
Keyphrases
- product reviews
- purchase intention
- online shopping
- online learning
- motivational factors
- customer reviews
- opinion mining
- online stores
- online environment
- factors that affect
- shopping behavior
- real time
- virtual communities
- information systems
- product quality
- product design
- product features
- independent variables
- shallow parsing
- online communities
- attitudes toward
- positive attitude
- theory of planned behavior