Direct advertising and opt-in provisions: Policy and market implications.

Lola Esteban José M. Hernández

Published in: Inf. Econ. Policy (2017)

Keyphrases

optimal policy
policy making
sponsored search auctions
behavioral targeting
display advertising
stock market
asymptotically optimal
markov decision process
dynamic pricing
state space
financial markets
budget constraints
market conditions
demand function
online advertising
pricing mechanism
futures market