Strategic demand forecasts for the tablet PC market using the Bayesian mixed logit model and market share simulations.
Jae Young ChoiJungwoo ShinJongsu LeePublished in: Behav. Inf. Technol. (2013)
Keyphrases
- market share
- logit model
- tablet pc
- competitive environment
- student learning
- learning tools
- handheld devices
- competitive advantage
- learning environment
- collaborative learning
- case study
- smart phones
- mobile learning
- mobile devices
- historical data
- knowledge management
- decision theory
- concept maps
- lead time
- processing capabilities
- decision making