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How do consumers perceive and process online overall vs. individual text-based reviews? Behavioral and eye-tracking evidence.
Jia Jin
Ailian Wang
Cuicui Wang
Qingguo Ma
Published in:
Inf. Manag. (2023)
Keyphrases
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eye tracking
eye movements
human computer interaction
online reviews
eye tracker
usability studies
visual attention
eye gaze
gaze estimation
artificial intelligence
eye tracking data
real time
viewpoint