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How do consumers perceive and process online overall vs. individual text-based reviews? Behavioral and eye-tracking evidence.

Jia JinAilian WangCuicui WangQingguo Ma
Published in: Inf. Manag. (2023)
Keyphrases
  • eye tracking
  • eye movements
  • human computer interaction
  • online reviews
  • eye tracker
  • usability studies
  • visual attention
  • eye gaze
  • gaze estimation
  • artificial intelligence
  • eye tracking data
  • real time
  • viewpoint