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A two-factor theoretical model of social media discontinuance: role of regret, inertia, and their antecedents.
Junkai Wang
Bowen Zheng
Hefu Liu
Lingling Yu
Published in:
Inf. Technol. People (2021)
Keyphrases
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social media
computational model
high level
probabilistic model
management system
formal model
objective function
parameter estimation
mathematical model
experimental data
similarity measure
cost function
theoretical analysis
statistical model
sensitivity analysis
simulation model