Improving click-through rate prediction accuracy in online advertising by transfer learning.
Yuhan SuZhongming JinYing ChenXinghai SunYaming YangFangzheng QiaoFen XiaWei XuPublished in: WI (2017)
Keyphrases
- prediction accuracy
- transfer learning
- online advertising
- click through rate
- behavioral targeting
- sponsored search
- user behavior
- search advertising
- labeled data
- contextual advertising
- reinforcement learning
- cross domain
- machine learning algorithms
- collaborative filtering
- user experience
- active learning
- learning algorithm
- text categorization
- semi supervised learning
- text classification
- display advertising
- text mining
- semi supervised
- machine learning
- user preferences
- click models
- search engine
- click prediction