Automatically generating labels based on unified click model.

Guichun Hua Min Zhang Yiqun Liu Shaoping Ma Liyun Ru

Published in: WWW (Companion Volume) (2011)

Keyphrases

automatically generating
click models
user behavior
web search
automatically generated
english words
pairwise
training data
search engine
user preferences
evaluation metrics
user clicks
web search engines
sponsored search
information retrieval systems
training set
user goals
click behavior