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The second-stage moderating role of situational context on the relationships between eWOM and online purchase behaviour.

Le-Minh NguyenLe Thanh Tung
Published in: Behav. Inf. Technol. (2023)
Keyphrases
  • online learning
  • contextual information
  • context aware
  • discourse analysis
  • context sensitive
  • contextual knowledge
  • functional roles
  • grocery shopping
  • service providers
  • virtual communities