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The second-stage moderating role of situational context on the relationships between eWOM and online purchase behaviour.
Le-Minh Nguyen
Le Thanh Tung
Published in:
Behav. Inf. Technol. (2023)
Keyphrases
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online learning
contextual information
context aware
discourse analysis
context sensitive
contextual knowledge
functional roles
grocery shopping
service providers
virtual communities