Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners.
Josie L. AndrewsJonathan E. TaylorPublished in: Int. J. Technol. Educ. Mark. (2017)
Keyphrases
- distance education
- adult learners
- education programs
- distance learning
- target audience
- website
- e learning
- online learning
- instructional design
- information and communication technologies
- continuing education
- educational technology
- learning community
- data mining
- cost effective
- higher education
- computer science
- machine learning