The interplay between social media virality metrics and message framing in influence perception of pro-environmental messages and behavioral intentions.
Shinyoung ParkJaemin JungPublished in: Telematics Informatics (2023)
Keyphrases
- social media
- short messages
- message delivery
- communication channels
- information diffusion
- electronic word of mouth
- social context
- messages exchanged
- email messages
- user generated content
- selective perception
- evaluation metrics
- social networking
- group communication
- visual perception
- text messages
- big data
- social interaction
- factors influencing
- instant messaging
- intention recognition
- mental states
- human perception