An Approach of Personalization for Electronic Commerce Websites Based on Ontology.
Weihua DeiMing YiPublished in: I3E (1) (2007)
Keyphrases
- electronic commerce
- website
- mobile commerce
- online stores
- semantic web
- business models
- business transactions
- automated negotiation
- context aware
- service quality
- online banking
- agent mediated
- semantic annotation
- agent technology
- negotiation protocol
- small and medium sized enterprises
- cooperative
- web pages
- intelligent agents
- negotiating agents
- tourism industry