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Position-Aware Deep Character-Level CTR Prediction for Sponsored Search.

Xiao BaiReza AbasiBora EdizelAmin Mantrach
Published in: IEEE Trans. Knowl. Data Eng. (2021)
Keyphrases
  • sponsored search
  • click prediction
  • click through rate
  • online advertising
  • search engine
  • user behavior
  • user experience
  • website
  • web search
  • search advertising
  • sponsored search auctions
  • information retrieval systems