Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce.
Ying ZhangKhim-Yong GohZhijie LinPublished in: ICIS (2017)
Keyphrases
- product information
- customer preferences
- online learning
- online stores
- product reviews
- real time
- customer base
- online retailers
- small and medium sized
- online services
- electronic commerce
- life cycle
- cross selling
- online environment
- sample size
- product recommendation
- customer behavior
- manufacturing companies
- business processes