Customer Relationship Management for the Web-Access Challenged: Inaccessibility of Fortune 250 Business Web Sites.
Nicholas C. Romano Jr.Published in: Int. J. Electron. Commer. (2002)
Keyphrases
- customer relationship management
- web access
- website
- competitive advantage
- web usage mining
- web logs
- log files
- web users
- business processes
- user sessions
- relationship management
- access patterns
- sequential pattern mining
- marketing strategies
- data mining applications
- web mining
- data mining technology
- knowledge management
- data transfer
- log data
- data mining
- web pages
- web server
- pattern discovery
- service quality
- user behavior
- data mining techniques
- web data
- usage data
- information technology
- call center
- database
- machine learning
- data analysis
- web documents
- business process
- semi structured
- web content
- business applications