Enhancing reputation mechanisms via online social networks.
Tad HoggLada A. AdamicPublished in: EC (2004)
Keyphrases
- online social networks
- reputation mechanisms
- social networks
- moral hazard
- social media
- social relations
- social relationships
- social ties
- online social networking
- viral marketing
- network structure
- social networking
- electronic commerce
- user activity
- online communities
- online social
- case study
- social networking sites
- social context
- social graph
- mobile devices