Internationalisation of e-commerce: a comparison of online shopping preferences among Korean, Turkish and US populations.
Wonil HwangHyun Seok JungGavriel SalvendyPublished in: Behav. Inf. Technol. (2006)
Keyphrases
- online shopping
- customer preferences
- consumer behavior
- mobile commerce
- internet usage
- online shoppers
- customer satisfaction
- product search
- service quality
- electronic commerce
- purchase intention
- satisfaction degree
- user preferences
- shopping behavior
- personal information
- product quality
- decision making
- product descriptions
- end users
- preference models
- social networks
- real time