Context-Aware Marketing Attribution Based on Survival Analysis.
Kilian ZülligStefan NapirataSteffen ZimmermannPublished in: Wirtschaftsinformatik (2023)
Keyphrases
- context aware
- survival analysis
- predictive modeling
- data mining
- contextual information
- context awareness
- regression model
- data mining methods
- mobile devices
- breast cancer
- statistical modeling
- ubiquitous computing
- ambient intelligence
- machine learning
- ubiquitous learning
- text mining
- context aware systems
- social media
- knowledge discovery
- kaplan meier
- decision making
- data mining techniques
- current context
- evolutionary computing
- mobile users
- logistic regression
- smart home
- data analysis
- genetic algorithm
- survival data
- user context
- context aware computing
- expert systems
- smart spaces
- big data
- management system
- data warehouse
- context aware services
- anomaly detection