Know in AdVance: Linear-Complexity Forecasting of Ad Campaign Performance with Evolving User Interest.
Xiaoyu WangYonghui GuoHui ShengPeili LvChi ZhouWei HuangShiQin TaDongbo HuangXiuJin YangLan XuHao ZhouYusheng JiPublished in: CoRR (2024)
Keyphrases
- linear complexity
- user interests
- advertising campaigns
- user behavior
- online advertising
- display advertising
- behavioral targeting
- user profiles
- personalized recommendation
- user generated
- recommender systems
- linear computational complexity
- short term
- user preferences
- collaborative filtering
- web personalization
- user model
- weather forecasting
- search advertising
- forecasting model
- grey model
- autoregressive model
- early warning
- web content
- support vector regression
- forecast models
- medium term
- website
- web search
- financial time series
- personalized search
- exchange rate