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Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000.

Eldon Y. LiRaymond McLeod Jr.John C. Rogers
Published in: Inf. Manag. (2001)
Keyphrases
  • information systems
  • website
  • long term
  • social media
  • neural network
  • machine learning
  • data analysis
  • information technology
  • quantitative analysis
  • competitive advantage