Reconceptualizing the meaning and domain of marketing knowledge.
Sangphet HanvanichCornelia DrögeRoger CalantonePublished in: J. Knowl. Manag. (2003)
Keyphrases
- domain experts
- domain knowledge
- knowledge acquisition
- knowledge based systems
- knowledge base
- general knowledge
- prior knowledge
- domain specific
- domain ontology
- knowledge sources
- knowledge representation
- knowledge sharing
- meta knowledge
- knowledge resources
- formal representation
- domain dependent
- machine learning
- learning systems
- website
- cross domain
- knowledge management
- learned knowledge
- information technology
- domain models
- expert systems
- domain expertise
- knowledge domains
- deep knowledge
- ontological knowledge
- diagnostic problem solving