Research on Evaluation Model of Social Game Advertising Effect Based on Eye Movement Experiment.
Han WangRongrong FuPublished in: HCI (34) (2019)
Keyphrases
- evaluation model
- eye movements
- eye tracking
- evaluation method
- visual attention
- artificial immune network
- quality evaluation
- visual search
- fuzzy theory
- eye gaze
- eye tracker
- fuzzy analytic hierarchy process
- eye movement analysis
- pupil size
- bp neural network
- video games
- eye movement data
- computer games
- eye tracking data
- eye movement patterns
- serious games
- saliency map
- virtual world
- learning environment
- decision making
- scan path
- artificial intelligence
- real time