Facebook effect on customers' purchasing behaviors in Jordan.
Qusai Q. AbueinMohammed Q. ShatnawiPublished in: DATA (2019)
Keyphrases
- purchasing behavior
- customer transactions
- social networks
- social media
- marketing strategies
- online shopping
- customer satisfaction
- data mining
- human behavior
- mining sequential patterns
- service providers
- search engine
- social networking
- customer relationship management
- product information
- supply chain
- end users
- potential customers
- web services