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Identifying Structural Heterogeneities between Online Social Networks for Effective Word-of-Mouth Marketing.
Kai-Yu Wang
Narongsak Thongpapanl
Hui-Ju Wu
I-Hsien Ting
Published in:
ASONAM (2011)
Keyphrases
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online social networks
social networks
viral marketing
social media
social relationships
social relations
online social networking
network structure
data mining
complex networks
social networking
social networking sites
user activity