Comparative Analysis of Machine Learning Models for Customer Segmentation.
Parmeshwara JogaB. HarshiniRashmi SahayPublished in: ISDA (4) (2022)
Keyphrases
- comparative analysis
- machine learning models
- customer segmentation
- data mining methods
- machine learning approaches
- customer behavior
- data mining
- spam filtering
- association rule mining
- machine learning algorithms
- clustering analysis
- customer relationship management
- machine learning
- learning models
- predictive model
- sponsored search
- customer data
- decision trees
- semi quantitative
- text mining
- machine learning methods
- data analysis
- behavior patterns
- search engine
- learning algorithm