Personalized Recommendation of E-Commerce Website Category Hierarchy Based on Web Usage Mining and Multidimensional Scaling.
Peng WuJiamin WangDaqing HePublished in: ICEBE (2015)
Keyphrases
- web usage mining
- multidimensional scaling
- personalized recommendation
- web users
- website
- web mining
- user profiling
- low dimensional
- web pages
- web server
- web logs
- log files
- web content
- cluster analysis
- user interests
- collaborative filtering
- recommender systems
- search queries
- vector space
- principal component analysis
- navigational behavior
- user feedback
- web data
- dimensionality reduction
- search engine
- data mining techniques
- query logs
- information overload
- user preferences
- user interface
- feature extraction