Seeding for Complementary Campaign Objectives in Social Networks.
Artur KarczmarczykJaroslaw WatróbskiJaroslaw JankowskiPublished in: AMCIS (2021)
Keyphrases
- social networks
- social network analysis
- link prediction
- online social networks
- multiple objectives
- social relationships
- social interaction
- community detection
- social media
- social networking
- social graphs
- information flow
- network analysis
- complex networks
- data mining
- community structure
- network structure
- shortest path
- evolutionary algorithm
- trade off
- multiscale
- web graph
- social networking sites
- information diffusion
- small world
- marketing campaigns
- social network sites
- real time