Evaluation of k-Nearest Neighbor classifier performance for direct marketing.

M. Govindarajan R. M. Chandrasekaran

Published in: Expert Syst. Appl. (2010)

Keyphrases

k nearest neighbor
knn
nearest neighbor
direct marketing
marketing strategies
knn classifier
support vector machine
knn algorithm
neural network
data mining applications
data mining
data sets
database marketing
feature selection
graph construction
distance function
distance measure
data analysis
database