Mining Personalization Interest and Navigation Patterns on Portal.
Jing WuPin ZhangZhang XiongHao ShengPublished in: PAKDD (2007)
Keyphrases
- clickstream data
- text mining
- knowledge discovery
- pattern mining
- mining algorithm
- data mining
- information systems
- machine learning
- recommender systems
- web personalization
- user centric
- sequential patterns
- website
- neural network
- context aware
- data mining applications
- interesting patterns
- web logs
- user modeling
- data mining techniques
- association mining
- web portal
- transactional data
- search engine
- web portals