On the Taxonomy of Social Media Marketing Approach.
Hiroshi KogaSachiko YanagiharaPublished in: MISNC (2018)
Keyphrases
- social media
- social networking
- social networks
- social media data
- social interaction
- user generated content
- social media platforms
- hierarchical structure
- online forums
- online marketing
- real world events
- crisis management
- customer relationship management
- online social networks
- big data
- long term
- recommender systems
- case study