Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising.

Zhen Sun Milind Dawande Ganesh Janakiraman Vijay S. Mookerjee

Published in: Inf. Syst. Res. (2017)

Keyphrases

mobile applications
dynamic programming
mobile devices
mobile advertising
optimal solution
worst case
mobile phone
user experience
optimal design
data mining
reinforcement learning
lower bound
optimal control
mobile services
online advertising
mobile communication