Weighted Multi-Level Feature Factorization for App ads CTR and installation prediction.
Juan Manuel RodriguezAntonela TommaselPublished in: CoRR (2023)
Keyphrases
- online advertising
- prediction accuracy
- sponsored search
- click prediction
- mobile applications
- pairwise
- feature vectors
- user experience
- matrix factorization
- prediction algorithm
- prediction error
- low rank
- additional features
- multi layer
- prediction model
- feature set
- web pages
- image features
- search advertising
- click through rate
- kronecker product