Mining Blogs And Forums To Understand the Use of Social Media in Customer Co-creation.
Wu HeGongjun YanPublished in: Comput. J. (2015)
Keyphrases
- social media
- user generated content
- online forums
- social networks
- transactional data
- social networking
- social media platforms
- social media data
- electronic commerce
- web forums
- text mining
- mining algorithm
- user generated
- data mining
- social networking sites
- social media sites
- web mining
- customer satisfaction
- big data
- pattern mining
- news events
- data mining methods
- association rules
- online social networks
- credit card
- web content
- customer behavior
- sequential patterns
- real world events
- online social media