MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising.
Zhen GongLvyin NiuYang ZhaoMiao XuHaoqi ZhangZhenzhe ZhengZhilin ZhangRongquan BaiChuan YuJian XuBo ZhengFan WuPublished in: CIKM (2023)
Keyphrases
- end to end
- display advertising
- multi task
- multi task learning
- online advertising
- learning tasks
- multiple tasks
- advertising campaigns
- multi class
- congestion control
- sparse learning
- transfer learning
- gaussian processes
- feature selection
- learning problems
- budget constraints
- search advertising
- machine learning
- user behavior
- semi supervised