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Business strategy analysis for an advertising service supply chain: a study with the publication industry.
Yingxue Zhao
Jiajia Nie
Jing Shao
Published in:
J. Oper. Res. Soc. (2017)
Keyphrases
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supply chain
supply chain management
revenue sharing
inventory control
inventory management
case study
customer service
decision making
lead time
global economy
bullwhip effect
web services
e government
service level
rfid technology
supplier selection