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An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: A Brand Extension Perspective.
Maidan Ding
Ling Zhao
Published in:
WHICEB (2) (2023)
Keyphrases
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factors affecting
factors influencing
key factors
perceived usefulness
higher order
learning experience
real time
information retrieval
genetic algorithm
knowledge base
multiscale
ip networks