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Insight from the horsemeat scandal: Exploring the consumers' opinion of tweets toward Tesco.
Ying Kei Tse
Minhao Zhang
Bob Doherty
Paul Chappell
Philip Garnett
Published in:
Ind. Manag. Data Syst. (2016)
Keyphrases
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social media
consumer reviews
online reviews
online product reviews
sentiment analysis
blog posts
short text
decision making
online shopping
machine learning
news articles
micro blogging
pricing strategies
opinion retrieval
information systems
finer granularity
information retrieval