Understand the Buying Behavior of E-Shop Customers Through Appropriate Analytical Methods.

Jaroslav Olejár Frantisek Babic Ludmila Pusztová

Published in: IEA/AIE (2019)

Keyphrases

analytical methods
mathematical models
practical problems
ai methods
customer behavior
interaction analysis
marketing campaigns
marketing strategies
behavior patterns
e learning
service providers
experimental data
online shopping