A Novel Bid Optimizer for Sponsored Search Auctions based on Cooperative Game Theory

Sriram Somanchi Chaitanya Nittala Yadati Narahari

Published in: CoRR (2009)

Keyphrases

sponsored search auctions
cooperative game theory
game theory
cooperative games
mechanism design
coalition formation
sponsored search
search engine
optimization algorithm
solution concepts
multi agent systems
bidding strategies
multiagent systems
budget constraints