Leveraging Social Network Data for Analytical CRM Strategies - the Introduction of Social Bi.
Michael RosemannMathias EggertMatthias VoigtDaniel BeverungenPublished in: ECIS (2012)
Keyphrases
- social network data
- social networks
- social network analysis
- social media
- social influence
- community detection
- business intelligence
- privacy preservation
- social structure
- social relationships
- social interaction
- link prediction
- user interests
- complex networks
- online social networks
- relational data
- privacy concerns
- differential privacy
- social networking
- data sharing
- privacy preserving
- random walk
- data analysis