From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers' Post-Purchase Behavioral Intentions.
Qingqing GuoPublished in: J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
- grocery shopping
- online shopping
- product information
- reinforcement learning
- marketing strategies
- internet shopping
- markov decision processes
- multi agent systems
- online stores
- social networks
- service quality
- factors affecting
- emotion recognition
- search behavior
- comparison shopping
- multiarmed bandit
- purchasing behavior
- long term and short term