Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations.
Konstantin RoethkeJohannes KlumpeMartin AdamAlexander BenlianPublished in: Decis. Support Syst. (2020)
Keyphrases
- social influence
- user preferences
- social interaction
- social influences
- social networks
- social graph
- social psychology
- social relations
- social relationships
- online communities
- location based social networks
- personal preferences
- online social
- social media
- user based collaborative filtering
- technology adoption
- network structure
- user behavior
- user profiles
- online social networks
- influence propagation
- recommender systems
- recommendation systems
- social norms
- power law distribution
- user model
- electronic commerce
- human mobility
- collaborative filtering