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Click-aware Structure Transfer with Sample Weight Assignment for Post-Click Conversion Rate Estimation.
Kai Ouyang
Wenhao Zheng
Chen Tang
Xuanji Xiao
Hai-Tao Zheng
Published in:
CoRR (2023)
Keyphrases
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web search
search engine
weight assignment
user behavior
data sets
learning algorithm
parameter estimation
sample size
transfer learning
network structure
structural information
estimation error
vertical search