The Effect of Influencer Persona on Consumer Decision-Making Towards Short-Form Video Ads - From the Angle of Narrative Persuasion.

Haoyu Chen Jifan Ren

Published in: HCI (36) (2022)

Keyphrases

decision making
video streams
video data
video content
video sequences
video database
real time
multimedia
video frames
video analysis
key frames
human activities
decision support system
fuzzy logic
video images
competitive market
space time
video surveillance
decision support
metadata
neural network