Supporting the Elicitation of Real Customer Needs Through Customer Knowledge Management for Innovation.
Maria Semmelrock-PicejWolfgang EbnerHarald SemmelrockMarko AnzelakPublished in: ECKM (2005)
Keyphrases
- knowledge management
- customer knowledge
- customer service
- customer satisfaction
- electronic commerce
- case study
- web based learning
- information systems
- customer relationship management
- technology transfer
- potential customers
- purchase behavior
- case based reasoning
- real life
- decision support
- databases
- credit card
- artificial intelligence
- data mining
- customer behavior
- churn prediction
- real world