E-Commerce Advertising in Social Networking Sites and Implications for Social Commerce.
Jenny Xinyan ZhangRachael K. F. IpPublished in: PACIS (2015)
Keyphrases
- social commerce
- social networking sites
- social web
- business models
- social networking
- social media
- cloud computing
- social networks
- internet users
- online social networks
- young adults
- business processes
- special issue
- electronic commerce
- informal learning
- life cycle
- social recommendation
- case study
- user generated content
- recent trends
- collective intelligence
- consumer behavior
- online communities
- user behavior
- personal information
- online communication
- data management