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A hybrid advertising media selection model using AHP and fuzzy-based GA decision making.
Hooshang Tadrisi Javan
Amir Khanlari
Omid Motamedi
Hadi Mokhtari
Published in:
Neural Comput. Appl. (2018)
Keyphrases
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decision making
evaluation model
probabilistic model
high level
mathematical model
decision makers
decision model
hybrid model
evaluation method
fuzzy logic
probability distribution
objective function
genetic algorithm
fuzzy sets
genetic algorithm ga
computational intelligence
influence diagrams
goal programming