Clustering potential metaverse users with the use of a value-based framework: Exploiting perceptions and attitudes on the use and adoption of metaverse for bold propositions.
Rsha MirzaMiltiadis D. LytrasOhoud AlzamzamiLama Al KhuzayemHajar M. AlharbiSultanah Mohammed AlshammariAlaa BafailArwa BasbrainEaman AlharbiNada BajnaidNadia YusufWadee AlhalabiPublished in: Telematics Informatics (2024)