Social Media Marketing in Greek Winery: Evidence from Facebook - Abstract.
Effrosyni BitakouSotirios KaretsosConstantina I. CostopoulouMaria NtalianiPublished in: HAICTA (2022)
Keyphrases
- social media
- social networking
- social media platforms
- social networks
- social interaction
- empirical evidence
- user generated content
- social web
- social networking sites
- high level
- social media data
- online social networks
- big data
- evidential reasoning
- real world events
- personal information
- online communities
- social relationships
- social context
- online social
- social connections
- online marketing
- online consumer