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The impact of manufacturing flexibility upon marketing strategies.

Paul R. PrabhakerJoel D. Goldhar
Published in: Int. J. Manuf. Technol. Manag. (2001)
Keyphrases
  • marketing strategies
  • direct marketing
  • customer satisfaction
  • life cycle
  • consumer behavior
  • databases
  • text mining
  • support systems
  • customer relationship management
  • customer base